Screen Studies scholars from Swinburne University of Technology led a discussion on different approaches to audience studies at the September meeting of the Melbourne Screen Studies Group at Deakin City Campus. Researchers from three departments (Media and Communications, Swinburne Institute of Social Research, and Law) presented on the many debates that dominate screen studies today, a research area that has been complicated by screen convergence, streaming platforms, and transmedia paradigms.
Liam Burke discussed different approaches for studying the non-fan audiences of cult texts, while Dan Golding considered how audience data for videogames is gathered. Jason Bainbridge looked at the mainstreaming of fan culture and Claudy Op den Kamp discussed the digitisation of public domain titles.
To conclude Ramon Lobato focused on streaming platforms and audience geography, while Jock Given discussed the range of research methods he has used to quantify the changing ways Australians are watching and engaging with audiovisual stories. The presentation led to more general discussions around tracking and theorising reception in a fragmented media landscape with Melbourne’s leading screen scholars.