Students from the Advertising capstone Unit ‘Advertising Management and Campaigns Project’ (ADV30002) travelled to Carlton & United Breweries yesterday to present their final Advertising Campaigns plans to their client (CUB).

The client team present included Chris Maxwell (General Manager Marketing), Samantha Durrant (Senior Manager Digital), and Michelle Gazzola (Innovation Commercialisation Manager).

industry success brewing CUB image

Industry success brewing at CUB

David Reid (Capstone Convenor) said “Working on a CUB supplied brief has been both exciting and challenging. The quality of work the students have produced has been most impressive”.

Carlton & United Breweries was impressed by the breadth and depth of the work presented.