The International Advertising Association (IAA) represents the interests of all disciplines within the marketing communications industry including advertisers, agencies and the media.  Their IAA ‘Big Idea’ challenge is a competition for under-graduate students designed to provides hands on experience of developing marketing communications for a real client.

The IAA ‘Big Idea’ challenges students work in agency-style teams to produce marketing communications solutions for a real client.  You need to develop integrated communications concepts across all mediums, from research and strategy to creative conceptualisation.  You will need to present this professionally to a judging panel comprising client representatives, industry professionals and the support partners.

This year the real client is Adobe, an American based multi-national software company, which is looking for a campaign to promote their Adobe Document Cloud, a service making paper-based processes 100% digital.

Contact Anne Morton aemorton@swin.edu.au for more information