MDA20012 Media and Social Impact

Historically, one of the difficulties faced by all organisations and groups, from corporations through to social justice campaigners, has been getting their messages reported clearly, accurately and effectively through mainstream media channels. As the mainstream media contracts and its audiences fragment, getting a story heard now requires an understanding of how to make media that will have an impact. This unit provides students with a critical, historical overview of media products and strategies that have been used in industry, government, not-for-profit and community organisations to achieve social and behavioural change. Through a collaborative, real world project, students will develop and implement a media product that advocates for social change.