Screen Franchising and Innovation

In recent years it seems as though screen franchises such as Doctor WhoHunger Games and the Marvel Cinematic Universe have come to dominate mainstream entertainments. These franchises are the cornerstone of large media conglomerates that not only produce multiple series and sequels in one media, but also extend the brand across a variety of formats (e.g. comics, videogames, apps), and into spin-offs such as merchandise. Screen Franchising and Innovation will chart transmedia franchises from screen adaptation to the blockbuster cinema of today. It will consider transmedia properties as diverse as James BondBridget JonesSherlock HolmesThe Great GatsbyRear WindowThe AvengersThe Walking Dead, and Star Wars. This unit will provide you with the analytical skills and cross-platform perspective necessary to navigate today’s transmedia landscape.