Social media is becoming central to our personal, social, cultural and commercial life. Across a wide range of media and communications professions, there is great demand for graduates who have expertise in managing social media and understand its role in society. Through this major you will gain a comprehensive understanding of social media platforms within social, cultural and professional contexts. You will learn how to analyse new and emerging social media technologies, and how to drive their use and innovation across a number of industry applications.


MDA10006 Innovation Cultures: Perspectives on Science and Technology

MDA20003    Networked Selves

MDA20010    The Media in Australia

MDA20009    Digital Communities

MDA20011    Sports/Advertising/Media

MDA30012    Researching Social Media Publics

MDA30007    Media and Communication Project B

MDA30014    New Media in Everyday Life