Advertising is a combination of art and science designed to connect consumers with brands and the best advertising is truthful, persuasive and compelling. It can change our behaviour, affect our attitudes and encourage us to open our wallets. Our course covers more than just the basic principles of advertising; it also encourages students to ask questions about advertising by examining regulatory and ethical issues, and the need to be sensitive to cultural perspectives. Students are expected to develop creative ideas to ensure that consumers are engaged with the advertising and to understand the effect that media choices have on the delivery of the message. The advertising industry offers a diversity of roles including client management, strategy and planning, creative or media and offers an excellent start to any career.
UNITS OF STUDY
ADV10001 Principles of Advertising
ADV20001 Advertising Issues: Regulation, Ethics & Cultural Consideration
ADV20002 Concept Development and Copywriting
MKT20025 Consumer Behaviour
MDA20011 Sports/Advertising/Media
ADV30001 Advertising, Media Planning and Purchasing
COM30002 Professional Practice: Client and Agency Management
ADV30002 Advertising Management and Campaigns Project
