David Reid is a Lecturer in Advertising and joined Swinburne in 2014. Prior to joining Swinburne University of Technology David worked at Charles Sturt University in the School of Communication & Creative Industries and Curtin University as a Senior Lecturer teaching Mass Communication in the Department of Media, Culture & Communication at their Sarawak Campus in Miri, Malaysia. David made the jump from Industry to Higher Education in 2008 when he joined Northumbria University in England teaching Advertising & Digital Media.
Prior to beginning an academic career, David worked for English Advertising Agency Different as their Broadcast Content Producer. This included the development of ideas, concepts, and commercial projects for the likes of the BBC, ITV, Barker & Stonehouse, North East England, University of Sunderland, Tyne & Wear Fire Service, and Ross’s Pickles. David also worked at both Denefilm’s as a Television Commercials Director and at Twenty First Century Media as a Corporate Communications Producer/Director.
From 1989 through to 2002 David worked in New Zealand primarily as a Director and Producer of Film, Television, Advertising and Corporate Communications content. This included a focused period around the creative interpretation, execution and delivery of Television Commercials for Regional & National Clients, primarily working for New Zealand Advertising Agencies: Saatchi & Saatchi, Q Brand, UMC, Wilson, McAra, John DuFour Creative, Imagine and Fahey Consulting.